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The web site states the following, "Patrons Baroness Bonham-Carter of Yarnbury and Baroness Young of Hornsey." We noticed that the web page said " IDP works to improve the lives of some of Ethiopias most isolated communities." It also said " In particular, we strive to improve peoples access to - and control over - health, education, food security, water and sanitation and economic development. Registered in both the UK and in Ethiopia, we work with local civil society organisations and government authorities to improve access to services normally outside the reach of rural villagers." The header had International Development Partnerships as the highest ranking optimized keyword. This keyword is followed by International, Development, and Partnerships which isn't as urgent as International Development Partnerships. The other words idp-uk.org uses is IDP. Ethiopia is included and could not be seen by search crawlers.